Ignorant Comments About Brady’s Daughter Highlight Dangers of Inexperience in Media

How many more years does Tom Brady really have left in him?

So much for a boring Monday before the Super Bowl.

Tom Brady made his weekly appearance on Kirk & Callahan’s morning show on Boston’s WEEI (which can be heard here in RI on 103.7) and instead of getting into the Xs and Os, he cut the interview short because of what Alex Reimer said on his show Friday night.

Reimer, in all his infinite wisdom and experience as a 24-year old know-it-all, decided it was a great idea to say that Brady’s 5-year old daughter was “being an annoying little pissant” in her momentary appearance in episode 1 of Brady’s ‘Tom vs. Time’. Her offense? She had the audacity to tell her father that she wanted to play soccer outside.

On Monday, Brady got on WEEI, answered a few questions and then cut the interview short. WEEI scrubbed the sound – they usually post the sound online and on iTunes immediately – but NESN managed to transcribe his send off:


Like anyone else would, the superstar quarterback was upset.


“Well, I think that – I’ve tried to come on this show for many years and have showed you guys a lot of respect. I’ve always tried to come on and do a good job for you guys, so it’s very disappointing when you hear that, certainly. But my daughter or any child, they certainly don’t deserve that.”


Host Kirk Minihane, no stranger to his own controversies and suspensions, apologized and said he agreed with Brady’s assessment.

Brady responded, saying “I’ll obviously evaluate whether I want to come on the show again, so I really don’t have much to say this morning so maybe I’ll speak with you guys some other time.”

During Monday’s show Kirk Minihane said Reimer was suspended indefinitely Friday after the comments, and was being sent back to Boston after flying out to cover the Super Bowl.

What happens after that is really going to come down to how much money WEEI loses. It’s always about the money.

All About Money

If Brady decides he no longer wants to do the spot with WEEI, the station will lose ad money that probably eclipses Reimer’s salary. Even if Brady decides to do the spot, if he or the Patriots say “fire him and I’ll keep doing it”, it won’t be a tough choice for the station.

This is what happens when 24-year olds with no experience in life get fast-tracked in a media environment that values cheap young talent over people who actually know what they’re doing. Reimer has been an upstart at WEEI being a cheap knockoff of Minihane–who is known for being arrogant, combative, and provocative. But anyone with half-a-brain, or some life experience, knows you do not talk about someone else’s child, especially in a public forum. EVER. It doesn’t matter what line of work you’re in.

I’m sure Brady has made comments about his own kids to his wife or friends. I do it about mine on a regular basis. It’s part of being a parent. It helps you deal with the little monsters who do things that make you want to nap in the garage with the car running one minute, then do something that melts your heart the next. Ah, parenthood.

But if the kids aren’t yours? Well, that’s a great way to get in a fight you’re not going to win. It might even your career.  


Eric Rueb
Eric Rueb is a freelance journalist. For more from Rueb on sports, entertainment and him living the #DadLife, follow him on Twitter at @EricRueb. Send him email at ericrueb@yahoo.com.